This is a proposed strategy for the Lawrenceville School to generate and nurture relationships with prospective families. It proposes a much longer customer cycle and content production that will strengthen the brand and Lawrenceville’s place in the market and as a thought leader in education.
When do our families’ journeys begin? When does their journey with LAWRENCEVILLE begin?
Are we entering at a time when families will need a lot of information and persuasion in order to choose Lawrenceville?
What if we could be there with them the whole way? What if we could feel more certain that our applicants will be a good fit for the school and that our admitted students will choose us in the end?
We can form longer, stronger connections with prospective families.