The American Anti-Vivisection Society
AAVS is a non-profit organization with the mission of ending the use of animals in science through education, advocacy, and the development of alternative methods. For four years, I worked as the organization's art director and technology manager. I established or refined visual identities for AAVS and all its child organizations; designed all print materials and merchandise; designed, built, and measured the success of our websites and emails; and maintained our internal network and individual computers.
AAVS is also the parent organization of the Alternatives Research and Development Foundation (ARDF), Animalearn, the Leaping Bunny Program, and the Science Bank.
Cruelty-Free Shopping
Acquisition Mailing
A mailing package designed to introduce AAVS to prospective new members. It includes an outer envelope, four-page letter, and response device offering a tote bag for new members.
- This redesigned package cut production costs by 20% and increased response rate from 1% to 2%.
- This package was the first mailing I redesigned at AAVS. It remained successful throughout my four years with the organization, even when tested against mailings with different topics and looks.
Outer Envelope
Letter
Response Device
Tote Bag
Alternatives Research
Acquisition Mailing
A mailing package designed to introduce AAVS to prospective new members. It includes an outer envelope, four-page letter, and response device offering a tote bag for new members.
- This mailing was designed as a test against our control acquisition package. The look and theme fit the AAVS brand, but focused on a different area of interest.
Outer Envelope
Letter
Response Device
Tote Bag
World Week for Animals in Laboratories
Posters
Four posters offered on social media, through email, and on the AAVS website for supporters to share and print.
- These posters generated our all-time highest engagement rates on Facebook (likes, sharing, and comments).
Chimp Sanctuary
Special Appeal Mailing
A mailing package designed to raise money for sanctuary expansion to house chimps retired from laboratories. It includes an outer envelope, two-page letter, insert card and response device.
- AAVS’s Build It! campaign funded transportation, structural improvements, and expansions to sanctuaries taking in retired lab chimps in conjunction with Project Chimps.
Outer Envelope
Letter
Response Device
AAVS Membership
Renewal Notice Mailing
A mailing package asking existing donors to extend their membership for another year. This package includes an outer envelope and a letter with perforated response device.
First Notice Outer Envelope
Second Notice Outer Envelope
First Notice Letter
Second Notice Letter
Response Device
Response Device
Cruelty-Free Shopping
Year-End Appeal Mailing
A mailing package designed to solicit donations from AAVS members during giving season, and to encourage them to shop for the holidays with companies that have been certified by the Leaping Bunny Program. It includes an outer envelope, four-page letter, and response device.
Outer Envelope
Letter
Response Device
Insert Card
End Animal Cloning
Campaign Website
A small website that contained information about animal cloning.
Home Page
Interior Page
Mood Board
Alternatives Research and Development Foundation
General Appeal Mailing
A mailing package designed to solicit donations from AAVS members to contribute to the Alternatives Research and Development Foundation. It includes an outer envelope and a two-page letter with perforated response device.
Outer Envelope
Letter
Activate for Animals
Newsletter
AAVS's print newsletter, sent out every other month. It folds up to a half-letter size for mailing.
Covers
Interior
Caroline Earle White Society
Planned Giving Materials
A print brochure mailed to existing members encouraging them to include AAVS in their estate plans, a print newsletter mailed to members who have already done so, and a full-page ad for charitable gift annuities.
