Master of Science, Northwestern University | Information Design and Strategy
Bachelor of Arts, University of Southern California | Fine Art
Professional Certificate, Moore College of Art and Design | Digital Media
Professional Certificate, Moore College of Art and Design | Web Design
Certified Product Marketer, Pragmatic Institute
WEB DESIGNER
designing, building, and evolving Lawrenceville’s external websites, including a full multi-site redesign / build
making structural, content, visual, and experiential choices to communicate the value of the LV experience
managing special projects to develop new messaging capabilities for the school, including intranet sites and digital signage and interactivity platforms
CONTENT AND BRAND STRATEGIST
conducting internal research and facilitating community alignment by holding workshops with employees, administrators, and current families
establishing and evolving the Lawrenceville brand through messaging, visual design, and process development
writing copy for Lawrenceville’s websites and brand manual
working with each of the School’s departments to discover needs, define goals, and produce appropriate, effective content that aligns with the Lawrenceville brand
Lawrenceville Summer Scholars is a program for students in grades 6 – 9 who are interested in experiencing boarding school life, becoming more independent, and joining a community from around the world.
In 3D Modeling and Animation, students learn the basics in Blender (an open-source multimedia software). They learn how to build mass and refine shapes, sculpt and paint in virtual space, keyframe and edit on a timeline, build and animate an armature, and set lighting and viewpoints to create a scene.
In Storytelling through Film, students bring a short play to life on video. Working as writers, actors, and producers, students will explore the basics of performance, storyboarding, set design, and video editing while collaborating to create their own mini movie. This class will develop students’ ability to communicate, work with a team, empathize with characters, and interpret and retell a story.
CREATIVE DIRECTOR AND BRAND MANAGER
developing new graphic and writing styles and ensuring brand alignment
rebranding project including company voice document, visual style guide with custom illustrations, and full website redesign
providing design direction for advertisements
designing print collateral and electronic deliverables, including fliers and one-sheets, ebooks, illustrations, web graphics, and emails
eMAIL COMMUNICATION STRATEGIST AND PRODUCER
determining and defining audiences for communication by buying stage, interest, and needs
establishing and maintaining lists (external and internal) to segment and target communications
developing monthly and yearly communications plans for each audience
writing, designing, and building all email communications
CONTENT WRITER AND EDITOR
writing and/or editing and proofreading blog posts, ebooks, mailings, web copy, emails, and in-product communications
PROJECT MANAGER
ensuring a consistent flow of external communication, keeping projects on time and within budget constraints, and coordinating the input and approval of all stakeholders
ART DIRECTOR
developing, updating, and maintaining visual and written brand standards and ensuring brand alignment
designing or providing design direction for both client-facing and internal marketing materials including presentation decks, ebooks, exhibition materials, advertisements, email templates, and fliers
producing and creating webinars, videos, and exhibitions
COPY EDITOR AND PROOFREADER
editing and proofreading web copy, email communications, blog posts, presentation decks, ebooks, and articles
developing a voice document for various communication channels
ART DIRECTOR AND BRAND MANAGER
developing and maintaining visual brand standards for all five brands under the AAVS umbrella (AAVS, ARDF, Animalearn, the Science Bank, and Leaping Bunny)
designing, producing, and developing all print and electronic marketing materials including newsletters, mailings and emailings, brochures, advertisements, websites, and exhibits for the entire brand family
updating existing marketing materials to adhere to new standards
WEBSITE MANAGER
maintaining AAVS.org, ARDF-online.org, Animalearn.org, theScienceBank.org, and LeapingBunny.org and providing technical support for site visitors
redesigning and building sites at ARDF-online.org, Animalearn.org, and theScienceBank.org (providing all ux/ui design, graphic design, shopping cart setup, and grants and donation portal integration; and seeing to all technical needs)
managing the redesign of, and providing art direction and development support for, sites at AAVS.org and LeapingBunny.org
IT MANAGER
establishing, maintaining, and providing user support for all office technology systems including computer network, shared file server, individual computer support, printers, copiers, and scanners
assisting employees with software training and troubleshooting
managing email systems (webmail and clients) and addresses for all employees
purchasing and monitoring all technology equipment
CONTENT MARKETER
writing and managing blogs at InsideHRDQ.com and TrainingBookReview.com
developing and designing product toolkits for lead generation and sales support and learning games for our internal staff to bolster product knowledge
writing, designing, and building email communications
writing, editing, and proofreading product copy
WEBSITE MANAGER
maintaining e-commerce sites and digital assessment platforms at HRDQstore.com, ReproducibleTraingingLibrary.com, and PersonalityStyleAtWork.com and providing technical support for site users
maintaining product and customer databases
PRODUCTION ASSISTANT
setting and managing project schedules, maintaining client relationships, coordinating production of deliverables, and providing client support
editing and proofreading copy
performing competitive analyses for clients (websites, social media, design, content marketing, and methodologies) and researching and recommending best practices in emerging media
OFFICE MANAGER
establishing and maintaining all office technology systems and providing IT support to all staff
coordinating travel, ordering supplies, maintaining office common areas, receiving guests and answering telephone calls
CLIENTS INCLUDED
robert wood johnson foundation | smithsonian institute | university of pennsylvania | temple university | university of the sciences in philadelphia | national writing project | malvern prep | committee of 70 | john f. kennedy library
Digital communications strategist with 15+ years of experience leading web strategy, content development, UX, brand alignment, and digital communications for education, nonprofit, and technology organizations. Combines design expertise, technical fluency, editorial judgment, and information design training to create clear, user-centered digital experiences. Experienced in website governance, cross-functional stakeholder collaboration, brand systems, content operations, and institutional storytelling.
No, seriously!
I am from scary girl to sad girl,
War paint to house paint.
From 12-hour days to 12-hour naps
From 11:11 to…wait, am or pm?
I am from childhood insomnia –
Kids in the Hall and Designing Women in the middle of the night,
From nightmares and visions and “normal little girls are happy.”
From violence and creeps and sick and sad,
To no and now and will.
Bad news to clown shoes,
Three miles of rough road walking down the street.
I am from smudged makeup and tears of laughter,
Zippo lighters and pocket knives.
From plastic bracelets and impractical shoes, trinkets and tape.
From love: unromantic, unflattering, reluctant, resentful.
Openness and frankness and salt in the wound.
From foster husbands and borrowed fathers, psychic mothers-in-law:
Oh honey, you hang on.
————————
My people come from loud places and big feelings,
Holes punched in walls, notes passed through bars, and whispers over fences.
They come from quiet, resigned, resilient rage.
My people are from Siberian Spleen and Italian Ire.
They wear a lot of eyeliner and too much of something;
Too much black or heels or hair or none of your business.
My people come from little loves and love of little
Needing nothing and giving everything and seeing each thing just as it is.
My people are just so.
————————
It’s nice to love and be loved but it’s better
to know what you can know.
————————
My home is the tension in the corner of my mother’s mouth,
And knowing that only I know what it means.
The change in her breathing that says she’s asleep
And carefully selected gifs sent on the hardest days.
My home is a feral cat with a pink heart-shaped nose
that feasts on the souls of the damned.
It’s her little form in the corner of the deck at night;
Her stillness, her silence, her distance.
My home is a swarm of ladybugs, a pair of doves, and a leopard slug.
Home is singing old songs to Henry’s ghost and being afraid of the basement,
Bare feet on warm pine boards, two big trees, not an inch of wasted space.