Self

UX DESIGNER

• developing a new experience for Lawrenceville’s web presence in the form of a new institutional website and several microsites (deliverables include new site maps, content strategy maps, wireframes, and content outlines)

• directing the development of UX for any microsites or digital signage produced by external vendors or partners

• guiding a team of representatives from each of the School’s departments through UX activities to identify audiences, define goals, and develop tactics and practices to improve our online communications

WEBMASTER

• maintaining Lawrenceville’s websites by updating content and seeing to technical issues

• curating content for digital signage

CONTENT STRATEGIST AND PRODUCER

• defining a content strategy for Lawrenceville’s online communications and developing website content for a full web redesign

• working with each of the School’s departments to discover needs, define goals, and produce appropriate, effective content that aligns with the Lawrenceville brand (deliverables include content outlines, strategy maps, and web and email copy)

• directing the development of branding guides and messaging produced by outside vendors

CREATIVE DIRECTOR AND BRAND MANAGER

• developing new graphic and writing styles and ensuring brand alignment

• rebranding project including company voice document, visual style guide with custom illustrations, and full website redesign

eMAIL COMMUNICATIONS STRATEGIST AND PRODUCER

• determining and defining audiences for communication by buying stage, interest, and needs

• establishing and maintaining lists (external and internal) to segment and target communications

• developing monthly and yearly communications plans for each audience

• writing, designing, and building all email communications

ART DIRECTOR AND GRAPHIC DESIGNER

• providing design direction for advertisements

• designing print collateral and electronic deliverables, including fliers and one-sheets, ebooks, illustrations, web graphics, and emails

CONTENT WRITER AND EDITOR

• writing and/or editing and proofreading blog posts, ebooks, mailings, web copy, emails, and in-product communications

PROJECT MANAGER

• ensuring a consistent flow of external communication, keeping projects on time and within budget constraints, and coordinating the input and approval of all stakeholders

ART DIRECTOR AND GRAPHIC DESIGNER

• developing, updating, and maintaining  visual and written brand standards and ensuring brand alignment

• designing or providing design direction for both client-facing and internal marketing materials including presentation decks, ebooks, exhibition materials, advertisements, email templates, and fliers

• producing and creating webinars, videos, and exhibitions

COPY EDITOR AND PROOFREADER

• editing and proofreading web copy, email communications, blog posts, presentation decks, ebooks, and articles

• developing a voice document for various communication channels

ART DIRECTOR AND BRAND MANAGER

• developing and maintaining visual brand standards for all five brands under the AAVS umbrella (AAVS, ARDF, Animalearn, the Science Bank, and Leaping Bunny)

• designing, producing, and developing all print and electronic marketing materials including newsletters, mailings and emailings, brochures, advertisements, websites, and exhibits

• updating existing marketing materials to adhere to new standards

WEBMASTER

• maintaining AAVS.org, ARDF-online.org, Animalearn.org, theScienceBank.org, and LeapingBunny.org and providing technical support for site visitors

• redesigning and building sites at ARDF-online.org, Animalearn.org, and theScienceBank.org (providing all ux/ui design, graphic design, shopping cart setup, and grants and donation portal integration; and seeing to all technical needs)

• managing the redesign of, and providing art direction and development support for, sites at AAVS.org and LeapingBunny.org

IT MANAGER

• establishing, maintaining, and providing user support for all office technology systems including computer network, shared file server, individual computer support, printers, copiers, and scanners

• assisting employees with software training and troubleshooting

• managing email systems (webmail and clients) and addresses for all employees

• purchasing and monitoring all technology equipment

CONTENT MARKETER

• writing and managing blogs at InsideHRDQ.com and TrainingBookReview.com
• developing and designing games for our internal staff to bolster product knowledge
• developing and designing product toolkits for lead generation and sales support
• writing, designing, and building email communications
• writing, editing, and proofreading product copy

WEBMASTER

• maintaining HRDQstore.com, ReproducibleTraingingLibrary.com, and PersonalityStyleAtWork.com and providing technical support for site users
• maintaining product and customer databases

Illustrator, InDesign, PhotoShop, DreamWeaver, Acrobat, After Effects, Premier, Flash, Audition, iMovie, YouTube Studio, XD, Sketch

HTML/CSS

Content Management Systems (WordPress, FinalSite, Drupal, Salsa, Blackbaud, Veracross)

Shopping Cart Management and Integration (OpenCart, 3DCart, WooCommerce)

Advocacy, Donation, and Lead Management Platforms (Salsa, Blackbaud, PayPal, Authorize, Pardot, SalesForce)

Mass eMailing/CRMs (MailChimp, Constant Contact, MailerMailer, Pardot, Salsa, Veracross)